I read among my preferred email newsletters when I scrolled to the bottom of the e-mail and saw the beehiiv logo for the first time. I clicked it and promptly started wrecking. Is Beehiiv Good For Email Marketing…
Being a full time developer is tough. I’m frequently obtaining pitched different tools and services that don’t seem to be worth my time.
I guess I was psychological because I spent the last six months checking out different email and e-newsletter platforms to help build my e-newsletter. And to be fair, there are some excellent alternatives for composing e-newsletters. Yet I couldn’t discover one that made me offer a certain “yes”.
The problem with many existing newsletter platforms is that they don’t feel creator-centered. I desire an e-newsletter system that lets me fully tailor my e-newsletter layouts, makes it very simple to create and send e-mails, and gives me devices that assist me analyze metrics and obtain even more subscribers.
I think I’ve lastly found the appropriate device.
But, I recognize beehiiv may not be for everybody. So let’s dive deep and see if it’s in fact appropriate for you.
What is beehiiv?
beehiiv is an all-in-one system for e-newsletters. It’s a creator-friendly newsletter platform that makes it very easy to design, write, send, promote, generate income from, and track the ROI of your newsletter.
Produced by former workers at the famous e-newsletter firm Morning Brew, beehiiv intends to help developers launch and monetize their own newsletter– taking lots of development principles from taking Morning Brew to over 4M subscribers.
In this write-up, I’m going to discuss my personal experience with beehiiv, the things I enjoy (and hate) concerning it, all of it’s features, and why I determined to lastly opt for it as my e-newsletter platform of selection.
My individual experience with beehiiv
A couple of months back, I unintentionally stumbled across beehiiv. The amusing tale is that I’ve been on the lookout for a contemporary e-newsletter system for quite some time currently. I’ve procrastinated hard when it came to lastly introducing my newsletter.
First, I tried Mailchimp. After that, a couple of various other indie systems. Then, Substack. And finally, I wound up utilizing beehiiv.
I make sure many newsletter designers respect prominent e-newsletters with numerous clients– I know I do. The Morning Brew newsletter is one I appreciated a whole lot. They have excellent content, tons of subscribers, and a clever referral program that permits them to get even more subscribers.
So, I took place a quest to figure out how these large e-newsletters set up their logistics. What system do they utilize? How do they track the ROI of their e-newsletters? How do they obtain even more clients? How do they develop a newsletter design that remains on-brand?
When I discovered beehiiv for the very first time, it appeared to answer all of my concerns. I believed to myself, “damn individuals that constructed this tool actually understand e-newsletter creation and development.” I questioned who these creators of beehiiv were.
So I went to LinkedIn, and saw that the founders were a few of the initial marketing and growth workers at Morning Brew– my mind blew up.
I knew this was going to be a different newsletter platform. One that’s concentrated on developer growth.
Because, any designer knows, you require development to be able to earn a living off of an e-newsletter. And discovering the right e-newsletter stack (that scales) often means using numerous different tools to aid achieve one objective– one platform for your e-newsletter, one platform to monetize, and one system to establish recommendations. It can obtain pricey.
So when I discovered beehiiv did all of these things in one system, and it was cost-free to begin using, it was a no-brainer to give it a try.
beehiiv vs Substack
You may be asking, “isn’t there already a system for authors called Substack?”.
Yes, indeed there is. Substack is an excellent platform made use of by countless independent authors. With Substack you obtain your very own site and use the system as your all-in-one service for sending emails (while developing an archive of previous concerns).
What collections beehiiv apart is it’s dedication to growth. beehiiv enables you do to all the important things Substack can do, with the advantage of better analytics, even more layout flexibilty, and a referral program to motivate your existing customers to obtain words out.
beehiiv also offers you a site similar to Substack. But, if you have your own internet site currently, you can additionally make use of beehiiv’s sign-up embeds (that’s what I make use of) to send your website subscribers directly to your beehiiv e-mail listing. On the very same token, you can incorporate beehiiv with a device like Performance to enable people to subscribe to your e-newsletter directly from Twitter.
This provides you the adaptability to leverage different marketing channels to obtain your newsletter out right into the globe, making beehiiv a fantastic Substack alternative.
How to begin utilizing beehiiv e-mail marketing software program.
Who is beehiiv for?
beehiiv is for the lean material creator that desires a system that allows them to send personalized e-newsletters with or without needing to have a site.
One of the most successful e-newsletters have the right tools to develop and scale their e-newsletters. beehiiv aims at offering you those tools.
If you’re an independent author, media business, start-up, or web content creator, you ought to seriously taking into consideration trying beehiiv. It’s absolutely complimentary to get started and you just pay when you get to over 2,500 customers on your listing.
If you actually end up having to pay for beehiiv it’s probably a great indicator that individuals love reading your stuff.
Sign up for a free plan
The primary step is to register for a free plan. You can do this by clicking on the “Begin trial” button on beehiiv’s internet site.
The free plan will certainly allow you to have up to 2,500 subscribers, offer you accessibility to web site hosting, a newsletter CMS, development customization, analytics, outside embed types, and more. It’s a really charitable offering for those just beginning (or for those seeking a new system to move to).
Onboarding
After developing an account, you’ll undergo an onboarding process that will ask points like, “is this your initial e-newsletter?”, “what other systems have you utilized?”, “do you have any type of paying clients?”, and a lot more.
You’ll after that create a name and URL for your newsletter’s internet site. On the free plan, your newsletter will reside on a beehiiv subdomain. So if your newsletter is called “Cooking Cakes,” your internet site URL could be something like “baking-cakes. beehiiv.com”.
Throughout the onboarding procedure, you’ll additionally choose your brand name design and colors to ensure your e-newsletter template looks right.
Browsing your dashboard
As soon as you reach your major dashboard, you’ll see every one of your analytics and settings.
You will have described details on the amount of sign-ups you’re getting and where.
In the sidebar, you’ll see alternatives for “Start writing”, “Messages”, “Audience”, “Grow”, “Monetize”, “Design” and” Analyze”. And at the very lower you’ll see the setups alternative.
Dashboard is your primary control center (screenshot above), Beginning writing is where you produce and release e-newsletters, Posts is where you can see every one of your previous e-newsletter editions, Target market is where you can view who your customers are (and break them down into sections), Grow is where you have access to a referral program (and development tutorials) and boosts to run ads, Monetize is where you can access the beehiiv ad network and monetize your newsletter with advertisements, Style is where you develop your newsletter landing page and blog post template, Examine is where you can see all your analytics, and Setups is where you can take care of all of your admin things.
Creating your newsletter
beehiiv makes it simple to start creating, with little to no rubbing. If you’re simply beginning, and have a concept you want to discuss, I advise just mosting likely to the “Create” section in the navbar and clicking on “Start composing”.
You can tweak your template and designing later on– concentrate on the material initially.
As you can see, beehiiv’s editor offers a tidy and easy to use interface for creating.
Once you begin writing, you can enhance headings, add web links, and design your web content exactly how you such as.
beehiiv offers you tons of alternatives for different kinds of web content like videos, links, images, and extra.
The team at beehiiv is additionally frequently releasing item feature and updates so I make sure there will certainly be a great deal a lot more content features depending upon when you read this.
Enhancing your settings and templates
When you have a newsletter that’s ready to send, it’s time to make your e-mail template and adjust some settings.
Below, you can update the name of your e-newsletter, give it a description, include your logo design, switch on or off a welcome e-mail to very first time customers, and extra.
Next off, you can head over to the “Email Template” tab to make your style.
You can modify history shades, borders, spacing, fonts, picture formats, and more. I’m not going to go through ever before single thing you can enhance with your e-mail template due to the fact that it’s a lot. Simply try the system for free and see it for yourself!
Essential beehiiv features
beehiiv has lots of outstanding features that make it a terrific posting system for any newsletter creator.
Here are a few of the crucial features you can discover with beehiiv:.
Newsletter builder Is Beehiiv Good For Email Marketing
At its core, beehiiv is an e-newsletter publishing system. It makes it super simple to create and send e-mails. I mentioned over a few of the important things you can do with your settings and e-mail design so I’ll save you some added analysis.
The thing to note with beehiiv’s e-newsletter builder is that it has a really modern and minimalistic feeling. It’s certainly one of the better email editors I have actually ever written in.
Website hosting
When you produce a beehiiv newsletter, every one of your newsletters (if you desire) survive on a web site. Think about it as an internet site for your e-newsletter that’s a home to every one of your previous issues of your newsletter, and a location where individuals can sign up for your newsletter.
If you know with Substack, it’s pretty much comparable to that.
All plans, consisting of the free one, provide you a website. However, the free plan locations your website on a beehiiv subdomain so if you want to include a custom-made domain name to get rid of all the beehiiv branding you’ll require to update to a paid plan.
Subscribe forms
Obtaining customers is essential. Besides, that’s why you have a newsletter right?
With beehiiv, individuals can subscribe to your newsletter directly from your beehiiv site or with embed kinds.
If you already have a web site, and desire individuals to subscribe to your newsletter from your existing site, you’ll have to make use of an embed form. This is what I make use of on this site (you can see the sign-up embed on the right-hand man column of this post if you scroll up).
With embed kinds, you have 3 various alternatives– a complete width, a dealt with size, and a slim embed. I personally use the slim embed.
You can locate the code bit for these embeds in the “Subscribe Kinds” tab in your settings.
There’s additionally a choice for acknowledgment tracking if you intend to onward UTM criteria for tracking objectives– rather cool.
Nonetheless, there are a couple of features I wish beehiiv had when it pertained to subscribe features. I make certain the team is working with updates for these, however I stated a few issues I had in the benefits and drawbacks section below.
Referral program
Among the amazing things regarding beehiiv, that I have yet to see in any other newsletter platform, is a remedy for creating a referral program.
You can motivate existing customers on your listing to ahead your e-mails to close friends and colleagues and if they obtain other individuals to subscribe to your list, you can reward them. These incentives can be in whatever type you want. I have actually seem lots of e-newsletter companies provide rewards in the form of merch and sticker labels.
This can seriously turn your subscribers right into a word of mouth growth engine for your newsletter– providing you another method for growing your email list.
Nevertheless, to obtain accessibility to the referral program feature, you’ll need to upgrade to a much more superior plan. I’ll review all the plans later in this article.
Costs registrations
They state all you require to make a living online is 1,000 real followers. Subscription earnings is definitely a monster of its own. If you’re looking for a platform to monetize your newsletter, this is it.
With beehiiv, you can create “costs” issues of your newsletter that are only sent out to paying clients. This can be really profitable depending on what your newsletter needs to provide. As an example, Trends.co is a prominent costs newsletter that creates millions in revenue a year merely by having pay-only e-newsletter material.
Data analytics
One of the things I like regarding beehiiv is how tidy and simple the analytics are. You get real-time date on just how your e-newsletter is doing, with open/click prices and subscriber matter.
You obtain access to all the metrics you require to get a bird-eye sight on how your e-newsletter is actually doing. Logging right into your control panel and seeing that customer matter go up is certainly a dopamine booster.
beehiiv pricing plans
beehiiv provides 4 different pricing plans. You can check them out below.
The (free) Launch plan gives you whatever you need to get going and grow your e-newsletter (up to 2,500 subscribers).
The Scale plan ($ 39/month) offers you everything in the Launch plan with the addition the ad network, referral program, customized domain name, polls, and access to premium memberships. This is the plan I get on.
The Max plan ($ 76/month) provides you every little thing in the Grow plan with enhancement of priority assistance and getting rid of the beehiiv branding.
Every one of these plans are fairly charitable in my opinion.
For instance, if you have 100,000 customers you will certainly pay around $329 monthly. Instead of some competitors, like Kit (formerly ConvertKit), that would certainly charge $679 monthly for the same quantity– making beehiiv a wonderful Kit choice for several customers.
I’m unsure exactly how the system business economics deal with this, yet beehiiv is definitely less costly (currently) than what it can be.
beehiiv pros and cons
Obviously, with every system, it has its advantages and disadvantages. Right here are several of the advantages and disadvantages I’ve directly experienced while making use of beehiiv:
Pros of using beehiiv
Below are several of the pros of using beehiiv as your e-newsletter platform of choice:
- Easy to set up and begin sending e-newsletters free of charge
- Clean and modern-day subscriber analytics
- Lots of adaptability with email layouts.
- Referral program feature Is Beehiiv Good For Email Marketing
- Site hosting
- Produce costs options to monetize
- Polls
To be truthful, I haven’t seen an additional newsletter system that has actually had the ability to package all of these features with each other so well.
However certainly, I don’t want to be prejudiced so I’m mosting likely to point out some cons.
Disadvantages of using beehiiv
Here are several of the disadvantages I’ve located while making use of beehiiv:.
- Limitations around incorporating Webflow and beehiiv
- Limitations around including custom-made font styles
I use Webflow as my web site structure platform of option (I graduated from WordPress and Squarespace a very long time ago). I’m not mosting likely to go in too much information why I like Webflow so much but you can read my Webflow evaluation if you want to learn more.
Now, there actually is no other method I can incorporate beehiiv with my Webflow site apart from utilizing an iframe embed. I directly don’t such as utilizing iframe’s due to the fact that they often tend to slow down my web site a bit. Whenever a web page on my website (with a beehiiv embed) loads, the sign-up embed is the last thing to load on the page. It’s extremely visible when you get on a slow-moving net link. But I can get around that.
The main complaint I have is that I can’t utilize a regular Webflow type (which I love making use of). There are means around this by using a device like Zapier but that would just add added prices that I do not require. To be straightforward, this is even more of a Webflow con over a beehiiv disadvantage yet I thought I would certainly state it.
Besides that, I still think the pros much surpass the disadvantages right here. I’m additionally confident that Webflow will eventually produce a much better means to integrate with beehiiv.
Conclusion
In general, beehiiv is a fantastic solution for any individual wanting to study the world of e-mail marketing and newsletters.
The performance of this newsletter platform far exceeds lots of that are presently on the marketplace. And with a charitable free plan, you truly have absolutely nothing to shed for trying it.
The paid plans are additionally fairly inexpensive wherefore they are. Paying only $329/month to have 100,000 subscribers on your listing is unprecedented. If you were to have an e-newsletter with 100k subscribers, and all of these features beehiiv has, it can cost you well right into the thousands each month.
Anyways, I do not write testimonial blog posts usually. I just do when I in fact make use of the tool myself and would advise it to a buddy.
I wish you located some quality on whether or not beehiiv is a good system for you.